數(shù)據(jù)挖掘技術在電信客戶分析中的應用研究

電信企業(yè)的客戶分析業(yè)務活動會產(chǎn)生大量的數(shù)據(jù)并形成了各自的事務型數(shù)據(jù)庫，數(shù)
據(jù)挖掘技術可以把分散的數(shù)據(jù)集中起來獲取所需的知識。本文在介紹了電信客戶關系管理系統(tǒng)的基礎上，對數(shù)據(jù)挖掘技術進行了深入分析，構建了其在電信客戶分析中的應用模型，通過某電信運營商所提供的大量的現(xiàn)實數(shù)據(jù)加以應用，輸出結果驗證了模型的合理性、有效性和實用性。
關鍵詞：數(shù)據(jù)挖掘；電信；客戶分析；客戶關系管理
Abstract: The customer analytical operation of Telcom operators can produce lots of data, which form respective businesslike database. The Data Mining (DM) technology can obtain the require knowledge by concentrating the disperse data. Based on the introduction on the Telcom Customer Relationship Management (CRM), the paper analyzes deeply the data mining technology, establishes the DM model on Telcom customer analysis, and applies it on lots of actual data which provided by certain Telcom operator. The running results validate rationality, validity and practicability of the customer analysis model.
Keywords: Data Mining；Telcom； Customer Analysis；Customer Relationship Management